SEO vs Google Ads: What’s Better for Local Trades?
November 13, 2025
Both SEO and Google Ads can generate leads — but they work very differently.
Here’s how to decide which is right for you.
1️⃣ Cost
Ads bring quick traffic but cost every time someone clicks. SEO takes longer but keeps delivering free traffic once you rank.
2️⃣ Lead Quality
Organic SEO leads tend to convert better because searchers trust natural results.
3️⃣ Longevity
Ads stop the moment you pause spending. SEO keeps working month after month.
- Driveway SEO - See how consistent SEO beats ads for driveway installers.
- Tree Surgeon SEO - Why organic visibility matters for tree services.
- Landscaper SEO - How landscapers benefit long-term from SEO.
4️⃣ Best Approach for Trades
Use ads for quick wins while building SEO for sustainable growth.
Wrap-Up
For most local trades, SEO wins on ROI and trust.
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